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The American Conference for Irish Studies (ACIS) awarded the 2009 James S. Donnelly, Sr. Prize for Books on History and the Social Sciences to Â鶹´«Ã½ Assistant Professor Eric G.E. Zuelow's recent book, Making Ireland Irish: Tourism and National Identity since the Irish Civil War.

The award was announced at the ACIS annual conference held in State College, Penn. on May 7, 2010.

The James S. Donnelly, Sr. Prize is given annually to the best history/social sciences book published during the previous calendar year; it is the top honor in the field of Irish history.

The nominating committee noted that "in a year with numerous worthy entries," Making Ireland Irish was the "committee's clear choice."  They went on to say that the book "stands out as an outstanding scholarly achievement."

The committee added that "Making Ireland Irish is a meticulously researched and theoretically informed examination of the role of tourism in shaping national identity in Ireland. (Zuelow) masterfully captures the dialectic between local and the national constituencies to show how both shaped and were shaped by self-conscious efforts to objectify Irishness for tourist consumption. This innovative work has broad interdisciplinary appeal and will be of great interest to scholars in history, anthropology, political science, and cultural studies."

Making Ireland Irish, published by , tells the story of the development of Irish tourism since the Irish Civil War.

Drawing on an extensive array of previously untapped or underused sources, Zuelow tells how a small group of tourism advocates, inspired by tourist development movements in countries such as France and Spain, worked tirelessly to convince their Irish compatriots that tourism was the key to Ireland's economic, social, and cultural success.

Over time, tourism went from being a national joke to a national interest. Men and women from across Irish society joined in, eager to help shape their country and culture for visitors' eyes. The result was Ireland as it is depicted today, a land of blue skies, smiling faces, pastel towns, natural beauty, ancient history, and timeless traditions.

In addition to the  James S. Donnelly, Sr. Prize, Making Ireland Irish was also named Book of the Month for May-June 2010 by the British Scholar, a scholarly orgnanization based at the University of Texas, Austin.

Earlier this year, Zuelow spoke about the book as part of the Â鶹´«Ã½'s Center for Global Humanities Lecture Series.  The lecture is available on the Center's website. More on Making Ireland Irish.

, founded in 1960, is a multidisciplinary organization with roughly 800 members drawn from the United States, Ireland, Canada, and other countries.